If Data Is the New Oil, Then Most of It Is Still in the Ground

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In the midst of the massive and long-lasting digital revolution, it is hard to even comprehend the sheer volume of the energy that fuels it: data. Data is the fuel that drives the technology and processes that are changing our world. Without data, hardware and software are just a novelty, perhaps some things to make our lives mildly easier. As fossil fuels powered the industrial revolution, the digital revolution’s energy is data, and much of this potential fuel is still in the ground unseen and untapped.

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Written by Thomas Schijf